KJ's Blog

  For the "Marketing in the News” topic I chose the Dunkin Donuts x Ice Spice collab. I chose this marketing campaign because it not only piqued my interest but I thought it was funny. The 30 second ad has current Brandbassador Ben Afleck and Female Rapper Ice Spice doing a pitch meeting about a new product launch for Dunkin. In the ad Aleck describes how they have to make their marketing pitch “authentic” and “relatable to the kids”. They go on to talk about how Ice spice fits into the marketing campaign in a comedic but informative way. Before Dunkin dropped the ad, they made sure to tease fans beforehand to create more interests and hype. “Both the musical artist and the brand teased the alliance via social media over the past few days, stoking interest in the liquid concoction with a seasonal twist. “America runs on Munchkins,” Ice Spice tweeted, a nod to the brand’s popular tagline, her first viral hit “Munch (Feelin’ U),” and her followers who crowdsourced their collective m...

About Me: My name is Karanjyot Sandhu and I'm a Business/Marketing Major at Oregon State University. I am a highly motivated and dedicated professional with a passion for Team Management and  digital marketing. I chose this class not only for the purpose of completing my degree, but also cause it peaks my intrest on how Modern Marketing works.  I am also a Student Athlete for the Rugby Team at Oregon State university. I have also played football for San Jose City College and have a passion for community service. My Drive and strong work ethic have allowed me to be successful in all my endeavors and work spaces. What I think Separates me from others is my tenacity and drive to be better than the person next to me. The two things I love the most in my professions is Competition and the opportunity to challenge myself.                                               ...